AI Insights · Timothy · January 2022
Top 5 News and Magazines Apps Performance in Ghana in Q4 2021
Discover the performance trends of the top 5 news and magazine apps in Ghana for Q4 2021, including downloads, revenue, and active users.
In Q4 2021, the top 5 news and magazine apps in Ghana experienced varying performance trends across downloads, revenue, and active users. Here’s a closer look at how each app fared during this period, based on data from Sensor Tower.
Bloomberg: Finance Market News saw a notable fluctuation in weekly revenue, peaking at approximately $113 in the second week of November. Weekly downloads also showed an upward trend, reaching 101 in early November and concluding the quarter with 89 downloads in the last week of December. Active users for the app increased from 135 at the start of the quarter to 174 by the end.
Medium experienced a steady climb in weekly downloads, peaking at 222 in the final week of December. Revenue showed some variability but remained relatively stable, averaging around $48 per week. Active users demonstrated a consistent increase, starting at 455 and reaching 609 by the end of December.
The Wall Street Journal. had a mixed performance in Q4. Weekly revenue fluctuated, peaking at $39 at the end of September and experiencing smaller peaks later in the quarter. Downloads saw a significant jump to 67 in early October but dropped to 7 in early December before recovering to 50 by the end of the month. Active users remained relatively stable, fluctuating between 179 and 215 throughout the quarter.
The New York Times had a relatively stable revenue stream, averaging around $23 weekly. Downloads saw a surge in mid-December, reaching 147, and maintained this level until the end of the quarter. Active users grew steadily, starting at 310 and peaking at 453 in mid-December before ending the quarter at 407.
The Economist - News, Podcasts showed significant revenue peaks, particularly in early November with $114. Weekly downloads were highest at 46 in late November and concluded the quarter at 39. Active users for the app remained relatively consistent, ending the quarter with a slight increase from 66 to 104.
These insights are based on Sensor Tower’s data, and more detailed information can be found on their platform.
